Navigate hockey beyond the ice.
Make sense of social media, NIL and partnerships in hockey.
Practical guidance for hockey players, parents and organizations navigating sponsorships, NIL, social media, personal brand and partnership opportunities - what matters, what doesn’t, and what to know before opportunities come your way.
For Players →
Understand social media, NIL, sponsorships and what brands may be looking for - without feeling like you need to turn hockey into a content business.
For Parents →
Get straightforward information about social media, NIL, sponsorships and how to support your player without adding more pressure.
For Organizations →
Give players and families clearer information about social media, NIL, sponsorships, online reputation and partnership opportunities.
You don’t need to know everything. You just need to know what matters.
There is a lot more to navigate now beyond what happens on the ice.
Do I need a hockey-centered social media account? Does social media actually help with getting noticed? How does NIL work? How do I get brand deals? What do coaches, teams or organizations want to see when they look me up?
Player Partnerships is here to make those questions easier to answer.
Not every player needs to become a content creator. Not every opportunity is worth saying yes to. And not every player needs to approach this the same way.
The goal is simply to help you understand what matters for your situation.
Resources
Short guides and practical tools for players, parents and hockey organizations.
Need help with something specific?
If you’re looking at a partnership opportunity, trying to figure out social media or NIL, or your organization needs education for players and families, send me an email.
About
About Player Partnerships
Player Partnerships was created by Nickey Norrish.
I’ve worked in sports since 2005 and digital marketing since 2009, with experience across professional hockey, athlete partnerships, influencer marketing, social media and brand campaigns.
That experience gives me perspective from both sides - what brands are looking for and what players need to understand when opportunities come their way.
Player Partnerships exists to make that information easier to find and easier to understand.
Looking for AI support for your sports organization?
AI implementation and executive advisory live at NickeyNorrish.com.